Monday 3 December 2012

Forgot to post this...

Finally got an example of what I was speaking about on an earlier post when I said about adverts that make the product seem less obtainable, by listing countries it's available in, not shops. The product becomes more exclusive. This particular one for fashion designer Marc Jacobs is really bad quality but it gets my point across. I love the simple white's it reminds me of a Matisse painting using a few colours to make the skin colour stand out. Not that I'm trying to do a fine art analysis here. I just love simplicity, but hate minimalism? Don't get how that works.

Ink in Water...

Have found the most AMAZING images using ink and water, to see below...


They really inspire me with the colours and 'infusions' not to steal from 'Twinings' I'm going to do a few mock ups anyway.... (to be found in my work book)

Research into what visual language my adverts should include.



It's come to my attention that the main way I will be able to get the attention of the millionaires out there is to stick to the 'arty' approach. It may sound simple, but they will pay no attention to something tacky or in your face, the image will be the selling point, maybe taking into account the art of dropping the tea into the water, something to do with tea in water. Sounds so confusing right now, but there's something between how much the rich spend on art, it's like their main hobby (see other post), art collecting;

"oooh, have you seen this new Rothko piece I spent $87 million on?"

I'm literally not kidding some guy will have said that...

"Contemporary art is becoming the gold of the new rich. This week’s strong auction sales in New York brought record bids for Rothko, Klein, Lichtenstein and several other post-war artists. Scarcity is part of the allure, along with taste and the spending power of the global plutocracy. One thing to please at least the financiers among them is that contemporary art has inked good returns, too.
Mark Rothko’s “Orange, Red, Yellow” fetched nearly $87 million at Christie’s, topping the bill at the auctioneer’s $388 million sale, its biggest ever. That’s a sign that the Contemporary category – albeit increasingly not an accurate description – has the upper hand these days, even if the all-time record, set by Sotheby’s with Edvard Munch’s “The Scream” last week, was officially in the firm’s Impressionist and Modern sale.
That’s further underlined by the trajectory of prices. Artnet’s Contemporary 50 index is up more than five-fold since 2001, against a mere 60 percent gain for the Impressionist 25 benchmark – and that’s before this week’s sales. Contemporary art dipped in 2009 with the global financial crisis, but recovered by 2011.
Like, say, high-end London property, expensive art is now a global market – it’s not like the end of the 1980s when Japanese buyers, who dominated auctions for Impressionist works, suddenly disappeared. If European collectors are cautious – as might be expected with financial tremors still rumbling around the region – there are plenty of U.S., Middle-Eastern, South American, Russian and Asian buyers to take their place."
I definitely think that this is the way I should go with my art, they should maybe be print/digital image. I am definitely keeping with the Harrod's digital advertising space. This honestly REALLY excites me, I can just see images of some coloured fluid dropping into black and 'infusing' into the area, with the word OPULENCE seeping through, followed by the website or something... a storyboard and further research should follow. 

Saturday 1 December 2012

After not being able to sleep and thinking about ambient ads...






Ambient Ads make reaching a large amount of people a really easy job to do, obviously creating them is the hard part. This would really help me with reaching my target audience, as my research has shown me that Rich people aren't going to pay attention to TV adverts and millionaires have better things to do that search the net for their next product to buy. I think that in doing an ambient ad it will give me the option to make something striking and create an image that can be repeated across the globe, or make people wonder, what is that doing there?! and then they will in turn do some research into it and find out, which in turn makes them find my product. I need to make sure I keep with the stylised art theme and catch their eye.