Luxury Magazine Aimed at Rich People looking for 'bargains'

 http://wallstreetjobreport.com/new-luxury-magazine-aims-at-rich-people-searching-for-bargains/

The New York Times Media Decoder reports that Du Jour is aimed at those making over $250,000 a year, with at least $5 million in total net worth, with a home worth at least $1.5 million. Du Jour’s target demographic spends at least $100,000 a year on high-end purchases. The magazine will be sent to the homes of those who fit at least five of seven specific things, including the above criteria.

But get this–Du Jour caters to rich people looking for sales. In addition to the magazines Binn publishes, he also is an advisor to the online Gilt Groupe discount newsletter, which is kind of like Groupon for rich people.  Gilt Groupe has three million “fully engaged” subscribers on its mailing list, Binn tells the Times. “These are real shoppers spending hundreds of millions of dollars.”

Du Jour is reportedly going to charge $32,000 per page for its ads. In addition, Du Jour will have “access” to the Gilt Group subscriber database. “We can make sure they can really afford what they see,” he said about the magazine’s potential readership. “They love bargains but they’re also big luxury customers.”
Rich people looking for deals like the rest of us? Who knew?

This has given me more than enough ideas about where I should be advertising, how I should be reaching these people. Through putting it in a magazine or maybe a future website aimed at the 'Rich' it will obviously get to them, it fits with the research I did before about them having all the technology to NOT have to see adverts. However, with it being in a publication or something they have to go out their way to get themselves it will be reaching them.