Thursday 22 November 2012

'We don't own modern art, the super-rich do'

 Cannot believe it took me this long to have the thought 'SHIT, RICH PEOPLE BUY ART' and then carry that thought up with research.



 

Art is a luxury, the ultimate luxury. Imagine the glory of having an original work of art by a great artist on your wall. It beats the best car, the best helicopter. Art is money and if you want people to know your wealth, you must buy art.
 Taken from -http://www.guardian.co.uk/artanddesign/jonathanjonesblog/2011/jul/01/modern-art-super-rich-sothebys
 Sorry if this imaginary blurb for the art market seems offensive, but that is kind of the idea. The market in modern art is truly offensive. It is becoming more sickening by the day. This week saw businesses go bust and an entire nation on the edge of the economic abyss. In Britain, famous high street names such as Thorntons and Habitat hit the buffers. In Greece, riot police held back protesters as punitive austerity measures were imposed by parliament.

Meanwhile, a sale of modern art at Sotheby's on Wednesday night made £108.8m, a London record according to the auctioneers. A Bacon went for £8.3m, a Warhol portrait of Deborah Harry for £3.7m. Spectacular sums were also paid for works by German contemporary artists, while a Damien Hirst spot painting topped a million quid, suggesting he is still attractive to the people he needs to be attractive to.

This article is making me two thing
1: I should advertise at auctions
2: My advertisements should take from either a certain art style or play on modern art




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