Monday 26 November 2012

Research into Product Ritual

Death Becomes Her Potion.




Thinking about my product being ritualistic, I am thinking into how they would take the tea. What would you do when you take the tea? Would you pour it in? Spray it in? Drop it in through a pipette?
I have come to the decision that using a pipette style bottle would be a lot more royal/new it would feel better to make tea that way. It feels SPECIAL to do it that way, with a little bit of magic.

Would it be coloured? I NEED TO MAKE THE RITUAL.

 (Just incase the word pipette is confusing)



Something about the colour gold that means regal, royal, expensive, indulgent...

What are regal colours?

Purple and gold are a pair with a lot of history. Purple was the exclusive color of royalty, and gold detailing and accessories were a true display of wealth. A warm reddish plum or a deep aubergine are bold statements, yet I'm loving the fresh twist of an airy lilac or lavender paired with gilt accents. It's a modern twist that can work in any home, nobility or not. (http://www.apartmenttherapy.com/modern-regal-li-158365)

Relax, Sit back and live like Royalty (quote from ehow.com)

I was talking to David today about my product and saying about how it could be ritualistic (look back to Japanese tea ceremonies) and it sparked a Downton Abbey episode where he had to wear a certain suit for a certain occasion and to us living now the suit he was wearing looked posh as hell, but it wasn't suitable for what he was doing. It's like being part of an exclusive group, being in on what you should wear or how you should act. A bit like Titanic where Jack isn't 'down with the rich' and sticks out like a sore thumb. He has to get taught how to act in that kind of situation and how to dress. The exclusivity is what is incredibly interesting. The research I have done into how to advertise to the rich has shown that I need to make them feel SPECIAL. 

 

 



No comments:

Post a Comment